How to Plan and Execute a Marketing Campaign with MindMeister and MeisterTask - Focus

How to Plan and Execute a Marketing Campaign with MindMeister and MeisterTask - Focus Whether you’re a seasoned marketer with a large budget and team, or just starting out with nothing but your laptop and a big idea â€" in this article we’ll introduce you to a simple and effective workflow for all your creative marketing campaigns, using MindMeister and MeisterTask. First, let’s go over the essential ingredients for any successful marketing campaign, and then we’ll show you exactly how MindMeister and MeisterTask support each of these elements, providing you with a collaborative environment that maximizes the creative output of your team. Key Ingredients for a Successful Marketing Campaign 1. A Detailed Plan A marketing campaign is essentially a project, and every successful project needs a concrete, detailed project plan, including measurable goals, a resource plan, and a finite start and end date. We’ll show you how to use MindMeister to create project plans that set you up for success. 2. Creativity Now more than ever, you need a truly creative approach and innovative implementation to stand out from the crowd. MindMeister helps you leverage the combined brainpower of your team and enables you to visualize ideas, collect research, structure your thoughts and more. 3. A Coordinated Team Good communication, transparency, real-time collaboration, and a simple way to keep stakeholders in the loop â€" that’s what your campaign needs to come to fruition. We’ll show you how to manage your entire marketing campaign in MeisterTask, and manage all tasks from start to completion. 4. Tracking Analytics One of the worst mistakes you can make is not to track and measure your successes (and failures). How else will you be able to improve and optimize your efforts? In addition to analytics tools such as Google Analytics you may (and should!) be using, MindMeister and MeisterTask offer valuable insights into your productivity and the development of your campaign. Launching a Successful Marketing Campaign â€" Step by Step: Step 1: Creating a Marketing Campaign Plan in MindMeister You can create a marketing campaign plan in any number of formats, including a simple text document. However, creating a plan in a visual format such as a mind map has a number of benefits: The mind map format lets you visualize the entire plan on a single ‘page’, so it’s easy to see all key points and how they relate to each other at a glance. The format is flexible, which means you can add information wherever it fits, move elements around and restructure them as your plan grows and changes. You can add comments, notes, links, images, videos or attachments to the elements in your map â€" a great way to collect all the essential information you need without cluttering up your plan. Best of all, MindMeister supports real-time collaboration, which means that you can work together with your colleagues to fill the map with information. You can also export your finished mind map as a Word doc in case you need to submit an official campaign plan to superiors in written form; Alternatively, you can turn your mind map into a dynamic slideshow and present it to them. So, what does a marketing campaign plan look like? We’ve prepared a mind map template, which you can also clone to your account for reuse. Here it is: Your browser is not able to display frames. Please visit Marketing Campaign Plan on MindMeister. And this is what the plan looks like once it’s been filled with information â€" in this example, we’ve planned a marketing campaign for the launch of a white paper (click to enlarge): Note that you can still grasp the entire plan at a glance, even though the mind map is now filled with information. Many of the topics now have little icons indicating that there are notes, links or files attached to them, which you can view by clicking on the icons. Let’s quickly go over each branch in the map and discuss what it should contain (and why that matters): 1. GOALS The goals of a marketing campaign should be clearly defined and measurable, such as “3000 downloads and 400 new leads by the end of the year”. In this example, our metrics are download and lead numbers, and our campaign’s success will be determined based on whether we have reached those numbers by the end of the year. Other potential metrics you might want to look at are: Traffic Brand mentions Time spent on site Bounce rates Conversions and more. 2. TIMELINE You should at least give a start and end date for your campaign. Additionally, you can define milestones or provide other known due dates within the campaign. 3. MARKETING PERSONAS Knowing who your marketing personas are is crucial not only to determine which channels you need to focus on in your campaign, but also to determine the length and wording of your copy and other content. You can outline marketing personas in separate mind maps and then  link to those from your campaign plan. 4. RESOURCES Estimate the resources that will be necessary to execute the entire marketing campaign â€" that includes human resources, working hours, and of course expenses for everything from stock photos to freelancers and agencies you might be hiring to help you accomplish your goals. 5. ACTIVITIES This is the branch where you should write down all activities you want to undertake as part of the campaign. An activity could be “Write launch blog post” or “Create Facebook campaign”. You can add detailed descriptions as well as links, due dates and assignees to each of these activities â€" all of which will be exported once you go from planning to execution with MeisterTask (more about this under Step 3). Step 2: Facilitating Creativity and Innovation with MindMeister Creating a realistic campaign plan is the starting point for any successful marketing campaign, but what you need to stand out from the crowd are truly creative, innovative tactics and ideas. MindMeister can help you leverage the full creative potential of your team and come up with those innovative ideas, via online brainstorming sessions. Example: Brainstorming a Blog Post Each activity in your marketing campaign probably deserves its own brainstorming session, and mind maps are perfect for this purpose. In opposite to your campaign plan mind map which is meant to be updated throughout the campaign lifecycle â€" these brainstorming maps are simply meant to be jumping boards. You can use them to do a braindump with your team, compile links, research and inspiration, and discuss and vote on ideas. Taking a little time to brainstorm an activity before jumping head over heels into the execution will help you explore ideas and build connections you may have missed otherwise. Aside from brainstorming sessions, you can also use mind maps to plan events related to your campaign, create marketing personas (get our marketing persona template or check out the fully filled-in example below), and much more. Step 3: Managing a Marketing Campaign in MeisterTask You’ve now learned how to use MindMeister to create a detailed campaign plan and brainstorm ideas for individual activities of the campaign. In this third step, we’re going to show you how to take those plans and ideas, and turn them into action, using MeisterTask. MeisterTask is a collaborative task manager that provides visual project boards with vertical lanes, called Sections, to structure tasks. Project Boards are completely customizable, so you can adapt them to fit your team’s and campaign’s particular needs. Be sure that you’ve signed up for both MindMeister and MeisterTask with the same email address. This will automatically connect your accounts, and allow you to export ideas from MindMeister to MeisterTask. Setting up Your Project Board Once your marketing campaign plan in MindMeister is complete, open the MeisterTask footer in the mind map and select the option to create a new project. The project will automatically be shared with all mind map collaborators, and you can immediately start assigning tasks. To do this, simply drag and drop individual topics from the map onto your team members’ avatars in the footer. The tasks will instantly appear in your connected MeisterTask project board, assigned to the selected team members. As soon as you’ve exported all planned activities from the map, switch to MeisterTask and start customizing the Project Board. By default, all projects start out with three sections â€" Open, Next, and  In Progress â€" but you can add as many as you like and rename them if needed. This way, you can set up static to-do lists, dynamic Kanban boards, marketing funnels, or any kind of agile workflow. Define and Add Tags Tags are a great way to indicate the priority, urgency or category of a task. Open the Project Settings and switch to ‘Tags’ in order to define tags for your project. Once you’ve created all the tags you need, add them to the individual tasks. Not only will tags provide information about tasks at a glance; you will also be able to use the filter view to quickly hide all tasks except for those with a specific tag. Add Checklists, Due Dates, Watchers and more Any information you haven’t already added in MindMeister, you can now add to the tasks in MeisterTask. Aside from a description, which specifies exactly what needs to be done, your tasks can include: Checklist items (=sub tasks) Due dates and times Watchers (team members who want to follow the task’s progress) File attachments (mind maps, documents, drafts, Excel files etc.) Relationships (tasks can block one another) Comments (discuss tasks with your team members in real-time) Use Automations and Integrations As a MeisterTask Pro user, you can connect your project with an unlimited number of other tools you use. This is a great way to keep for instance the members of your Marketing channel on Slack updated about project progress, or track the time you spend on tasks in a connected Harvest account. Once you’ve finished setting up your marketing campaign project, it’s time to get productive. Move tasks from one section to another to indicate project progress, check off checklist items, discuss issues as they come up, and complete tasks as you go along. MeisterTask will ensure that your team members are always on the same page, whether you’re sitting in the same room or are working remotely. Step 4: Analyzing Your Campaign Success We don’t need to tell you how important it is to track all your marketing efforts â€" it really is the only way to determine whether your campaign has been successful, and to find out what you need to improve. But in addition to Google Analytics, Amplitude, Kissmetrics and other analytics tools you’re probably already using, here are two ways to gain insights into your campaign’s success, using MindMeister and MeisterTask: Statistics Reports Throughout the lifetime of your campaign, you can check MeisterTask’s Statistics Reports area to gain insights into your team’s productivity. You’ll be able to see exactly which tasks are taking the longest, which tasks are overdue, coming up, or have been completed. Make sure that all team members reliably track the time they spend on tasks. This will provide you with even further insights into how long each task is taking. MeisterTip: Export the reports as CSV files and attach them to the campaign plan mind map, alongside screenshots and metrics from your Google Analytics or Amplitude reports. At the end of the campaign, you can create slides with these mind map topics to present to your team and superiors during a postmortem meeting. This is a great way to discuss your achievements and what you can do better next time around. History Mode If you’ve continually updated and adapted your marketing campaign plan mind map, you might end up with something that doesn’t look much like the original plan you set out with. You may have adjusted the milestones and end dates, changed your goals or deleted activities during the campaign. Using MindMeister’s History Mode, you can retrace the entire change history of your mind map at the end of the campaign, to see exactly who modified the map when and in which way. This will give you insights into the disparity between your original intentions and estimations, and what you’ve ended up doing. You might find out that your resource estimates were way off, or that you’ve far exceeded the goals you had set for yourself. These insights will help you plan more realistically next time around. To Summarize Use MindMeister to plan and brainstorm your next creative marketing campaign, and use MeisterTask to turn those great ideas into action. Measure your campaign’s successes â€" and failures â€" to ensure that your next campaign makes an even bigger impact. Plan amazing marketing campaigns Try MindMeister its free Try MindMeister

President John Tyler Essay - 878 Words

President John Tyler How many people actually know of the tenth president, John Tyler? Well, I bet not very many so I am here to give some facts. Do you know where and when he was born? Hmmm, I thought so. He was born on March 29, 1790, in Charles City County, Virginia. This fine man graduated from the College of William and Mary at the age of seventeen. Not impress enough? In addition, he went on to study law and became an employee for a prestigious law firm in Richmond. At the age of twenty-one, Tyler used his fathers connections to obtain a position in the Virginia House of Delegates. This southern aristocrat†¦show more content†¦Unsurprisingly enough, they did win and Harrison assumed presidency while Tyler became the Vice President. Their slogan was Tippecanoe and Tyler too. Hmmm, doesnt that ring a bell? Are you with me so far? No, not yet? Well, then, let me continue. Harrison ga ve his inaugural speech out in the cold and wearing neither a coat nor a hat. Unfortunately, he became ill and died a month later. Of course, Tyler immediately assumed into presidency. Considering this event was a first in history, many felt that he was merely an acting or temporary president. He gained the nicknames of His Accidency and Accidental President. Fear of alienation from Harrisons supporters, His Accidency kept the entire cabinet although he knew there were a few that hated his guts. He vetoed a bill of resurrecting the Bank of the United States, which made everyone much more furious. Henry Clay expelled Tyler from the Whig Party, called him a traitor, and attempted an impeachment. Daniel Webster in the other hand stayed and supported Tyler. Whos a traitor now? Despite all the loathing, Tyler did not loose his confidence and stubbornness. He knew what was right for the country and did not fear to use his power. After all, he was the president. He also vetoed two bills fo r higher tariffs and worked on annexation of Texas. He signed the Texas statehood bill into law on the first day of March 1845. The AmericansShow MoreRelatedEssay on John Tyler: The Accident that Happened903 Words   |  4 Pagesfirst president to take office after another president had perished. He was labeled â€Å"his accidency† but a great leader indeed. Who is this president? Let’s find out†¦ To begin with, John Tyler was born in Charles City, Virginia on March 29, 1790. His particular birthplace was on a big plantation called Greenway where he spent his first years. As a child, John was gentle and polite, but could be strong and stubborn when he desired to. His parents, John Tyler Sr. and Mary Marot Armistead Tyler bothRead MoreThe Great Flood Impact On The Economy1837 Words   |  8 Pagesnominated William Henry Harrison of Ohio to run for the position of president at the time. To attract support in the South, they nominated former senator, John Tyler of Virginia, to run for the position of vice president. 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However, when President Tyler made use of the doctrine inRead MoreAcme and Omega3671 Words   |  15 Pagesship.† The president (Tyler) does what he wants because all the decision-making power is in his hand (centralized). Acme has a very detailed organization charts and job descriptions. This is because Tyler believes that everyone should have clear responsibilities and narrowly defined jobs. Finally, there is vertical communication in the company. Departments don’t interact or talk with each other. All the information flows from top management down to lower m anagement and employees. If Tyler wants toRead More The Paradoxical Twins Essay1608 Words   |  7 Pagessolutions. The main scenario is that John Tyler the new president of Acme Electronics and Jim Rawls new president of Omega Electronics, are the directly responsible for the performance of the respective companies. Both come from different backgrounds, their style of management and leadership are totally different one of each other. The style of John Tyler had been more firm and aggressive than Jim Rawls president of Omega, John Tyler had been described by one of his employeesRead MoreThe Constitution Of The United States1189 Words   |  5 PagesFor about one hundred and seventy eight years, since the first President of the United States of America, George Washington, took office, the constitution was lacking a clear plan of succession.What would happen if death, removal, or resignation of the president, who would take office and control of the country.The president as well as the majority of the federal government were left to interpret and come up with their own way for vacancy in office. The one article of the constitution pertainingRead MoreThe Annexation Of The United States1515 Words   |  7 Pagesby the British insistence on emancipation of the slaves; responding to public sentiment, the Texas Senate demanded that President Houston give them a full accounting of his dealings with Great Britain†. Before annexation, The Republic of Texas was a sovereign nation that existed for nearly ten years. The annexation process was proposed by John Tyler. Unfortunately, President Martin Van Buren struck down the annexation of Texas out of fear that this would expand slave territory and ensue war withRead MoreI’M Doing This Essay On Which Of The Presidents We Think1015 Words   |  5 PagesI’m doing this essay on which of the presidents we think are either the best or the worst. Some of the presidents that we think are the best are Abraham Lincoln, George Washington, John F. Kennedy, Teddy Roosevelt, Franklin Delano Roosevelt, Dwight D. Eisenhower, Lyndon B Johnson, Woodrow Wilson, Thomas Jefferson, Ronald Reagan. While some of the presidents I think are the worst are George W. Bush, Zachary Taylor, Ulysses S. Grant, John Tyler, Millard Fillmore, William Henry Harrison, Franklin PierceRead MoreThe Legacy Of John Caldwell Calhoun1555 Words   |  7 PagesJohn Caldwell Calhoun was born March 18th, 1782 in Abbeville, South Carolina. In the year 1807, John Calhoun received admission to the South Carolina bar and practiced law. The year after, he was elected into the state legislature of South Carolina, where he served for two years leading to his election to the U.S House of Representatives in the year 1810. In 1817, John Calhoun was appointed as Secretary of War by President Monroe, in which during his term, he made substantial changes to the War DepartmentRead MoreEssay on Political Parties in the United States797 Words   |  4 Pagesrights and powers and that the constitution should be strictly interpreted. Jefferson was president from 1801 to 1809. The National-Republican Party arose when the Democratic-Republican Party split during John Quincy Adams presidency from 1825 to 1829. The split pitted the party against the followers of Andrew Jackson. During this time other groups formed the Whig Party. Andrew Jackson was elected president in 1828. Most historians regard the campaign organization of Jackson as the beginni ng of

The Strange Case Of Dr. Jekyll And Mr. Hyde - 1833 Words

Written in 1886 Robert Louis Stevenson’s â€Å"The Strange Case of Dr Jekyll and Mr Hyde,† shocked Victorian audiences with its complex themes of the division of human nature. Inspiring a flourishing Irish writer, Oscar Wilde, who himself was struggling with an internal division, â€Å"The Portrait of Dorian Gray,† (1891) was conceived. Both novels explore the motif of a split existence with notable differentiations yet each produces a substantial investigation into what it means to have a dual personality. The notion, to be a gentlemen was one of the upmost importance, even so that when the time came that Wilde was revising and preparing his novel for publication he abruptly changed the name of the picture framer that is called to Dorian, the rendition of the name from Ashton to Hubbard was due to Wilde’s perception that Hubbard is very much a tradesman’s name and that a picture framer is not to be anointed a gentleman’s name such as Ashton. Oscar Wilde, a â€Å"gentleman† made mockery of his society, indubitably knew what this title meant and was preservative over his right to such a term. Acquitted with a double first from Oxford University, residing in London’s most fashionable district and attending to various gentlemen’s clubs Wilde was the archetype of the cognomen. The gravity about the concept of being a gentleman is made evident when Basil Hallward terms that â€Å"every gentleman is interested in his good name,† (Chapter XII): correspondingly to Dorian, Wilde himself hadShow MoreRelatedThe Strange Case Of Dr. Jekyll And Mr. Hyde1675 Words   |  7 PagesThe Strange Case of Dr. Jekyll and Mr. Hyde Essay Robert Louis Stevenson’s novella, â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde,† is a type of Gothic literature. In the beginning of the story when Stevenson is describing the lawyer, one â€Å"Mr. Utterson,† the mood is a bit dull. At first glance the reader may think that this story would be a bit boring and drab. Stevenson’s story is far from being another dull piece of British English literature. The setting and mood of this novella are more complexRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde Essay975 Words   |  4 PagesStevenson’s The Strange Case of Dr. Jekyll and Mr. Hyde is a novella that follows the basic outline established by Mary Shelley in Frankenstein. However, Stevenson’s monster is not created from body parts but comes from the dark side of the human personality. In both novels, a man conducts a secret experiment that gets out of control. The result of these experiments is the release of a double, or doppelgan ger, which causes damage to their creator. While most people think that The Strange Case of Dr. JekyllRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1440 Words   |  6 Pagescomplexity of human nature in his books, especially in The Strange Case of Dr. Jekyll and Mr. Hyde, and Kidnapped. The former is about a lawyer named Mr. Utterson seeking out the truth of Dr. Jekyll’s very strange will. He finds out that Jekyll was transforming himself into Mr. Hyde so that he could have the freedom to do whatever he wanted no matter how evil. By the time Utterson finds all this out and findsJekyll, he is too late and Jekyll has already killed himself. The latter is about David BalfourRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1196 Words   |  5 Pageswhich do let control you? The good or evil? This was a question that Dr. Jekyll from the book, The Strange Case of Dr. Jekyll and Mr. Hyde, could not answer. The Strange Case of Dr. Jekyll and Mr. Hyde is a book about a man who cannot control the two sides of himself, causing him to do terrible things and not even be aware of it. The theme of this book is good versus evil. Dr. Jekyll is fighting his evil side, known as Mr. Hyde, throughout the book. Some people believe that the book’s theme hasRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde938 Words   |  4 PagesVictorian Hopes and Fears Involving Science as Found in Dr. Jekyll and Mr. Hyde During the Victorian Era there was a great race to use science to alleviate the suffering of the ill, specifically for those patients who were suffering from ailments of the mind. While some of the methods used to diagnose and treat such afflictions would be considered barbaric in nature by today’s standards, they were considered cutting edge medical science during the time of the Victorian Era. It was also consideredRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde964 Words   |  4 PagesThe Strange case of Dr. Jekyll and Mr. Hyde, written by Robert Louis Stevenson was published in 1886. The story is published during the Victorian era, the Victorian era was an age of repression, there was no violence, no sexual appetite, and there was no great expression or emotion. In the story, Dr. Jekyll creates a potion that turns him into Mr. Hyde, Mr. Hyde is the complete opposite of what people are in the Victorian era. At first, Dr. Jekyll is in control of Mr. Hyde, but towards t he end MrRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1505 Words   |  7 PagesDuring the latter portion of the nineteenth century, Robert Louis Stevenson published his novella, The Strange Case of Dr Jekyll and Mr Hyde. The fin de sià ¨cle saw the rise of different thoughts and ideas surrounding science and society. These concepts and interpretations sparked the discourse surrounding the theory of degeneration; which was the concern that civilization would fall to a lower state of being. This chapter will be reading multiplex personality as a manifestation of this broader culturalRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1739 Words   |  7 Pagesnovel â€Å"The Strange Case of Dr. Jekyll and Mr Hyde† by Robert Louis Stevenson, the novel â€Å"Frankenstein† by Mary Shelley, the short story â€Å"The Monkey’s Paw† by W.W Jacobs and the short story â€Å"Yellow Wallpaper† by Charlotte Perkins Gilman. These four texts convey this theme through the use of gothic conventions such as death, madness and darkness. In the novels The Strange Case of Dr. Jekyll and Mr Hyde by Robert Louis Stevenson and Frankenstein by Mary Shelley, Frankenstein and Dr. Jekyll are wronglyRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1351 Words   |  6 PagesThe Personas of Henry Jekyll Every person is born with bright and dark personas that people moderate due to the standards of society. In The Strange Case of Dr. Jekyll and Mr. Hyde, Jekyll and Hyde battle for the power to stay alive in the story. As Jekyll continues to try and take over his evil persona, Hyde tries to stay alive and cause evil in the world. In our society, many people will struggle with self control and Dr. Jekyll has trouble controlling his alter ego by performing his evil pleasuresRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1326 Words   |  6 Pages The Strange Case of Dr. Jekyll and Mr. Hyde was published during the late Victorian era, but he clearly brings into question the acceptance of Victorian philosophies, especially the belief that one truth exists and that we can identify good and evil as separate entities. The names Jekyll and Hyde have become synonymous with multiple personality disorder. This novel can be examined from the natural dualism and Freud’s structural th eory of the mind. In The Strange Case of Dr. Jekyll and Mr

Gilgamesh Synopsis Free Essays

The Epic of Gilgamesh is an ancient poem/literature from Mesopotamia (present day Iraq). The Epic of Gilgamesh is amongst the earliest work of literature known to man. This Literature was originally inscribed on 12 clay tablets in cuneiform script. We will write a custom essay sample on Gilgamesh Synopsis or any similar topic only for you Order Now This literature explores the adventures of Gilgamesh, the historical part-god and part-human King of Uruk (one of the many cities in ancient Mesopotamia). This literature also explores the boundaries of love, friendship, death, immortality, and life as we might relate to it today. Gilgamesh was two-thirds god and one-third human/mortal. He was portrayed in the literature a human king of his people of Uruk and also a supernatural god. Gilgamesh was the strongest of all men, the bravest of the bravest, and a magnificent builder. One of Gilgamesh’s greatest accomplishments was that he was able to build temple towers (ziggurats) and walls that protected his Uruk people from invasions. The Epic of Gilgamesh described a catastrophic flood similar to that experienced by Noah in the Christian bible. This Noah like character was known as Utnapishtim in this literature. He was a king and priest who was granted immortality from the gods after his great boat carried him, his wife, and every living creature to safety after the flood. Utnapishtim was the keeper of the secrets of immortality. Despite some of Gilgamesh’s great accomplishments he was very arrogant as a king and as a mortal who had some godlike features. The people of Uruk were fearful of Gilgamesh, and they prayed to their gods to liberate them from Gilgamesh’s arrogance. Relief came in the form of Enkidu, the beastly man who sought to be Gilgamesh’s rival but instead became his good companion, after being seduced by Shamhat (the temple prostitute). Gilgamesh lived a life of supremacy and adventures. Gilgamesh and his companion Enkidu achieved numerous victories over their adversaries, one of which was the demon Humbada. The gods had later punished Gilgamesh and Enkidu for their forms of tyranny by giving Enkidu a slow and painful death. After the death of companion and friend Enkidu, a grief-stricken Gilgamesh became fearful of his own mortality and went in pursuit of Utnapishtim’s secrets of immortality. Gilgamesh traveled the ends of the earth searching for Utnapishtim, the one man whom the Gods saved from the flood, and who was supposed to be able to give Gilgamesh immortality. Gilgamesh’s pursuit for immortality was futile, despite that fact that he was giving an alternative for attaining immortality in the form of a plant which was located at the bottom of the ocean. Gilgamesh went back to Uruk not only tired and weary but, as a changed man with a more approving attitude about life. Gilgamesh seemingly became more appreciative of mortality and optimistic about still achieving greatness and a legacy as a mortal versus an immortal. How to cite Gilgamesh Synopsis, Essay examples

Precision Instrument free essay sample

After much success and high profits in their former location, Precision Instruments decided to move into a new, more luxurious location. Harold, who had committed the most capital during Precision’s startup, had developed excellent relationships with the workers, and always was a source of encouragement to them, retired. All of this, combined with the new building’s expenses and a downturn in the economy, led to an immediate slowdown in production. Management was overly optimistic and turned a blind eye to economic conditions. The increased size of the company made it necessary to increase staff, and Precision hired 50 new hires mostly to develop highly specialized products they thought they could not afford in the old building. After the new hires, Precision purchased and implemented a computer aided design-computer aided manufacturing system that was not liked or accepted by production staff. This system did not achieve the desired results, was expensive to install and operated and was difficult to operate. We will write a custom essay sample on Precision Instrument or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the same time, Precision was slapped with a patent infringement lawsuit and laid out over one million dollars in legal fees. This in turn led to the auditors issuing an unqualified audit opinion for the 1991 financial statements. Management became untrustworthy by production staff, and production staff looked upon management as living in a glass tower, disconnected and not involved with production. The lower production in the new building worsened over time and led to higher scrap rates and increased absenteeism. Finished products per hour decreased well below company goals. Inferior materials resulted in a slow down in order delivery. Moral was low as there were not pay grades, and raises were only granted paid for high performance. Production staff wanted to unionize in an effort to alleviate the pay structure. 2. Identify and describe the different performance management systems. According to Susan Heathfield, in her article Performance Management, performance management is a management process for ensuring employees are focusing their work efforts in ways that contribute to achieving the agency’s mission. It consists of three phases: (a) setting expectations for employee performance, (b) maintaining a dialogue between supervisor and employee to keep performance on track, and (c) measuring actual performance relative to performance expectations. Initially, Jim, Don and Harold created their own positions according to who could perform each assignment the best of their abilities. Compensation and recognitions was set up as a profit sharing where employees received 50% of all operating income after operating income reached 18% of net sales. There are no salary grades in place or recognition programs for production staff other than a pay for performance program that only rewarded high producers. The pay for performance plan was not negotiated, only enforced. The case has no mention of orientation, education or training programs. Only after production losses occurred was there any opportunity for feedback from production staff indicating a lack of communication between management and staff. Company goals are unclear and unobtainable leaving productions staff resentful of management. Precision offered no promotional or career development opportunities. 3. How and when would you intervene? According to Ford, Heisler and McCreary’s article, Leading Change with the 5-P Model, to bring about successful change, change leader must consider and effectively address five components, purpose, priorities, people, process and proof. To be effective change managers Precision Instruments, management must step in and articulate a vision. My intervention would begin immediately and include initiating agendas that are results oriented, and effectively communicate Precision’s vision of being a successful organization that sustains rapid growth. I would persuade others to commit to this new vision, be pioneers, and cast challenging new visions (Nanus, 1992). If Precision Instruments wants positive changes to occur, they should encourage people to learn and support the learning process instead of simply tolerating it. Precision needs to cultivate a culture of learning, as a culture of learning promotes a continuous loop of reflection, measurement, feedback, and action. It rewards people for learning as well as for achieving results and the organization is rewarded as well by achieving its goals as a prosperous, growth oriented company. Goals need to be expressed in terms that both community and business people understand, such as â€Å"return on investment. † Power and authority belong to all partners, not just a few. Precision’s leaders must realize that everyone brings some value to the change process, and they must encourage broad participation (Aspen Institute Roundtable on Community Change, 1997). When Precision’s leaders truly believe that their prime goal is the welfare of their followers, they will get results (O’Toole, 1995). According to Warner Burke, in his work, Organization Change, Theory and Practice, there is considerable evidence, despite the beliefs of many senior managers, that participative management is more likely than most other approaches to lead to higher unit and organization performance.

Free Essays on Water Philosophy

The Fluid of Life, The Fluid of Death†. I believe the number one environmental problem is the increase in the human population, and sustainability and conservation should be our environmental objectives. Water is one of the most common substances in the universe, and our planet is blessed with a fairly large amount of it. As far as having enough on the earth, water is not a problem; the problem lies with having it in the right place at the right time in the right form. This subject I believe to be of the utmost importance and consequently have picked it and the various aspects regarding it to be covered in my personal philosophy paper. If indeed this paper were to be as it is entitled, a personal philosophy pertaining to the environment, then this in my opinion would be the best topic to describe the human interaction with nature. Although there is more then enough water for all of mankind to use, unfortunately 97 percent of the earth’s water is salt water and much of the rest is locked up in ice. Actually out of a hundred percent, if you took out the ninety seven percent for the oceans, then took another two percent for the glacial ice we have stored, less then one percent of that water is suitable for our use. Obtaining an adequate supply of freshwater has therefore been the focus of man’s invention throughout history. Water has been the prize (and William Roberts 2 sometimes the weapon) in conflicts around the world. Whether it is used for cultivation, recreation, or providing a town with life, water is the blood of the earth. Even in the upcoming century, new inventions in trying to find, transport, and conserve fresh water may not be able to support our increasing demand, especially in the developing countries. Problems that different cultures have between need and supply could instigate violence, and stop some of the poorer and underdeveloped countries from ever getting back on track in o... Free Essays on Water Philosophy Free Essays on Water Philosophy The Fluid of Life, The Fluid of Death†. I believe the number one environmental problem is the increase in the human population, and sustainability and conservation should be our environmental objectives. Water is one of the most common substances in the universe, and our planet is blessed with a fairly large amount of it. As far as having enough on the earth, water is not a problem; the problem lies with having it in the right place at the right time in the right form. This subject I believe to be of the utmost importance and consequently have picked it and the various aspects regarding it to be covered in my personal philosophy paper. If indeed this paper were to be as it is entitled, a personal philosophy pertaining to the environment, then this in my opinion would be the best topic to describe the human interaction with nature. Although there is more then enough water for all of mankind to use, unfortunately 97 percent of the earth’s water is salt water and much of the rest is locked up in ice. Actually out of a hundred percent, if you took out the ninety seven percent for the oceans, then took another two percent for the glacial ice we have stored, less then one percent of that water is suitable for our use. Obtaining an adequate supply of freshwater has therefore been the focus of man’s invention throughout history. Water has been the prize (and William Roberts 2 sometimes the weapon) in conflicts around the world. Whether it is used for cultivation, recreation, or providing a town with life, water is the blood of the earth. Even in the upcoming century, new inventions in trying to find, transport, and conserve fresh water may not be able to support our increasing demand, especially in the developing countries. Problems that different cultures have between need and supply could instigate violence, and stop some of the poorer and underdeveloped countries from ever getting back on track in o...

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The Service You Can Count On for Academic Success If someone attempted to discover a way in which to connect even the most varying cultures from around the globe, then it would be music. This subject, by its description, is a kind of art which arranges sounds in a particular way and serves as a technique of artistic recognition. What is a music essay? Most probably, you’re not aware of what this is. If you are a student taking a musical course, you know that other than passion and creativity, mastering this subject requires a lot of hard work and diligence. While gaining the practical know-how is significant, studying theory is no less critical because it will give you an improved comprehension of the subject’s elements, types, forms, performing means, genres and kinds, etc. Practicing this subject alone could take so much of your everyday time, and the need to craft such essays and study them could take up so much of your time and make your work even harder. 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Most people think that it only involves sitting in front of your laptop and getting down to typing. However, there are more complexities to the process. If you’ve never crafted essays before, or you’re struggling with creating a music essay and want to improve your skills, then you should go through our guide on how to write a good music essay. It is a detailed description that shows you how you should choose the type of paper to handle, brainstorm the topic, conduct research, come up with a thesis, outline the paper, write it, and finally edit the content to ensure that grammar and spelling are correct. The Guidelines on How to Start a Music Essay We understand that you have no idea how to begin a music essay, which is why we are here to assist you. First, you need to select the type of paper that you want to handle. Is it narrative, descriptive, expository, or persuasive? This will make it easier for you to select the topic and structure your paper in the best way possible. 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